At bpesearch, we are proud to work with the cream of the marketing crop and therefore are witness to many of the issues, challenges and decisions made by top CMO’s on a day to day basis. That’s why, when the opportunity to partner with BeenThereDoneThat, a marketing consultancy powered by a global community of rare talent, arose, we knew we would be able to add value to the conversations marketers are having.
We’ve previously run a number of successful webinars and roundtables on strategy, branding and customer experience with BTDT and the positive response we’ve had from our network of leaders has reinforced our desire to continue providing additional value to our networks, over and above the more obvious “day to day.”
As part of our next collaboration, the past few months have seen us gathering insights from some of the greatest minds in the industry. The quarterly round-up, curated by BeenThereDoneThat, examines some of the key issues facing marketing leaders today. Be it a desire to evolve brands & portfolios to “mass market premiumisation”, this report encompasses the topics marketers need to be cognisant of and conversations that marketing are leading. So,we couldn’t be more proud to collaborate once more with BeenThereDoneThat in sharing this report with our network. As an Executive Search business that prides itself on being immersed in the market, we’re always keen to share relevant insights or learnings that will add value to our community.
The report is a collection of insights from some of the best minds in marketing including Gayle Harrison,Ex-Marketing Lead at Heineken, Rebecca Hirst, CMO at EY UK and James Williams CMO & CEO at The Coca-Cola Company.
In a series of interviews within the report, you can find out what CMOs believe the biggest challenge both they and the Industry face today, in an ideal world where they imagine
Marketing could get to and the first step needed to get there. It’s sure to be a conversation starter!
You can download the report, here: Thoughts by Humans — BeenThereDoneThat
We would love to hear the views of others on the topics highlighted within this report and what impact this may have on the sector you work in and the marketing function in general. As such, please feel free to reach out to Rachel O’Sullivan, Rob Hill, Andy Young, or Paul Bendelow at bpesearch.
